This episode is going to educate you on creating better content for your business or social media streams. Duke Loren, a professional photographer for CrossFit HQ, dives into the smallest most budget friendly ways to get started. We slowly begin to build from iPhone accessories, to base model professional cameras, the lenses you should think about getting, and a few other options.

After we get equipment out of the way, we dive into all the settings. What they mean, what settings you should be using, and few tips for editing.

As a previous CrossFit athlete, affiliate owner, and now professional photographer for CrossFit HQ, I thought this episode would be right up so many peoples alley. It’s such an important topic right now that not only makes you more valuable, but is slowly becoming a MUST asset to have.

If you can’t use use a computer or a cell phone your pretty worthless right? Well... If you want to win in business or social media and you can’t tell your story your also worthless. Content tells your story! Photos, videos, and words... I’m this episode, we knock out the photos and videos in English ;)

Have a great listen!

- Ryan

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Show notes: http://www.shruggedcollective.com/rc_loren

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

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