0:00

The Cardones don't get ready with uncle

0:02

G. Make sure you subscribe and comment.

0:04

Love to see what you're talking about

0:09

25 years ago I Had

0:12

three friends my life has not

0:14

always been this I had three

0:16

friends one was a drug dealer One

0:18

was my girlfriend who didn't love me. She

0:21

loved the drug dealer more than she loved me. She

0:23

loved the drugs She's still on drugs

0:25

today and my third friend couldn't

0:27

be a friend to himself much less to me I

0:30

was the black sheep of my family five kids

0:33

Everybody in my household was worried about

0:35

Grant Everybody my two

0:37

sisters my brother my

0:40

mother were convinced I

0:42

would end up in prison Or

0:44

I would end up dead. I should not

0:46

be here today Everything

0:48

that you hear today keep in mind where

0:50

I came from From the

0:53

age of 10 to 25 15 years of my life Looking

0:57

for the right answers and ending up in

0:59

the wrong places 25 years

1:01

old at 25 years of age. I had

1:04

a drug addiction that had been nine years

1:07

every day for nine

1:09

years Ten to fifteen

1:11

times a day every day for nine

1:13

years. I said I was

1:15

gonna quit I'm

1:18

a quit. I'm never gonna do this

1:20

again right after I did it. No,

1:22

that's it. No more No

1:25

more No

1:27

more throwing peel anything. It didn't matter what

1:29

it was. I was drinking I

1:32

was drugging and I was hanging out with the wrong

1:34

people. I was lost. I should not

1:36

be here today Maybe some of you

1:38

in the room should not be here today. I

1:41

didn't quit I quit I

1:43

couldn't quit but I wouldn't quit trying

1:45

to quit one day at the age of

1:47

25 years old. I said No

1:50

more and that was the one that stuck one

1:53

time one time I tried to

1:55

quit thousands of times and one time I'm like, that's

1:57

it and I didn't do it again I

2:00

went to a treatment center for drug addiction. I

2:02

spent 28 days, first 28 days of

2:05

my life in nine years without

2:07

consuming a drug. 10%

2:10

of the American population, 30 million kids

2:13

are doing drugs right this second and

2:15

can't help themselves. I

2:18

am what is called or considered

2:20

an at risk kid. I

2:23

grew up without a dad. Something

2:25

I'm extremely passionate about is helping kids without

2:27

fathers. How many of you grew up without

2:29

a dad? Do you know

2:31

that kids without dads have

2:33

four times the criminal records

2:37

of kids that don't? Three

2:40

times the drug addiction and 63%

2:43

of all suicides are

2:47

committed by kids without fathers.

2:50

When my dad died at 10 years old, it wrecked

2:53

my life. He was my guy. Everybody

2:55

needs a guy. Everybody

2:57

needs somebody to look up to. How many agree with

2:59

that? Say 10X. Everybody. I don't

3:02

care how old you are. 15,

3:04

25, 35, 55, 85.

3:07

Everybody needs somebody to

3:09

look up to. Everybody

3:12

needs somebody to help them when they

3:15

get lost. Because

3:17

I didn't have someone, I wasted 10

3:20

years, at least probably 15. And

3:23

when I finally got my life in order,

3:25

quit using the drugs, I spent another 20

3:27

years stumbling,

3:31

making mistakes. I wanted

3:33

it. I compared a

3:35

little bit of success to the guy I was

3:37

two or three years before. I started having a

3:39

little money. I got a little money in my

3:41

pocket, man. How many of you remember when you

3:43

first had a little money in your pocket first

3:45

time? Like, dang, you got

3:48

three or four hundred bucks. You're like, I'm a baller. Got

3:51

me a little confidence. Now I don't know what to do with that.

3:54

Nobody teaches us what do I do now

3:56

with the money. And the people that

3:58

do teach you are giving you the right money. wrong data. If

4:01

you have a money problem it

4:03

is because you have the

4:06

wrong information. I didn't know that. 25 to

4:08

45 for 20 years, for 20 years. No drugs, started

4:14

getting my life together, had a little money,

4:17

had a little office, I

4:19

had one employee, me,

4:23

one slave, me, one

4:26

boss, me. How many

4:29

of you done the one person show, right? Now

4:31

you hate the guy you work for. You

4:35

hate him worse than the guy you left. I did that for 20

4:37

years. 20 years. From 25 to 45 I had me and a half

4:43

of an employee. I was trying

4:45

to save money. I was trying

4:47

to save this new thing that I found.

4:49

I'm gonna save it. We

4:51

spent 10 million dollars, I'm sorry,

4:53

I spent 10 million

4:56

dollars on this event, all

4:58

right? So you

5:00

guys could have a great experience today.

5:03

Here we are today, okay? Only

5:06

because I wrote a book called

5:08

The 10x Rule. I wrote that

5:10

book, I wrote that book less than 10 years

5:12

ago. How many of you read The 10x Rule? Excellent.

5:16

Don't lie, don't lie. You didn't read it, you listened to

5:19

it. I read it to

5:21

you. That book, that book

5:23

changed my life. That was the

5:25

book that altered the way I do business

5:28

and it has affected millions of people around

5:30

the world. Today, rather than

5:33

having one employee, myself, we have 130 employees

5:36

right here in Miami, another

5:38

150 in the real estate around

5:40

the country. We have

5:43

hundreds, hundreds

5:45

of flows of income. When

5:47

I used to be dependent upon one

5:49

industry, now I'm in every industry. Seven

5:53

companies, lots of

5:55

multiple flows, and

5:57

because of the 10x Rule. And that's what

5:59

we're doing. we're gonna show you how to do today. Whether

6:02

you're just getting started, you're

6:06

a solo per nerd, you

6:08

got a couple of employees, you're

6:11

30 years old, 40 years old, 50 years old, maybe

6:14

you're winding down, wherever you are, maybe you're making a

6:16

million dollars a year and you're trying to figure out,

6:18

dude, how do I blow this thing up? Maybe

6:22

you're making a couple hundred grand and you're like, how

6:24

do I get to the next level? How many of

6:26

you wanna reach the next level? Dude,

6:29

that's right, that's right. Your

6:33

enthusiasm will be necessary.

6:35

How many of you wanna reach the next level? Oh

6:38

yeah. I'm

6:41

here to give you the exact strategies

6:43

so that you can go

6:45

from where you are right now. I

6:48

want 10 times that. Okay,

6:51

so however you're taking notes today,

6:53

whether it's on your phone or iPad or

6:56

the itinerary we gave you today, open

7:00

it up and just write down.

7:03

What would 10X, if

7:06

this could happen, if you

7:08

10X something, what

7:11

would it mean to your life? Okay, you

7:13

see why I removed that water bottle? Because

7:15

they don't pay me. They

7:18

don't pay me, I have no partnership with them,

7:20

there's no agreement with them. You're

7:23

gonna be learning all weekend long. The question is, what do

7:25

you wanna learn? Don't

7:27

promote other people's

7:29

stuff unless

7:33

it represents some part of you that

7:35

would attract that kind of customer. Everything

7:38

should be big for your customers. I

7:41

didn't know that. 20 years old,

7:44

25 years old to 45 years old, I

7:47

was hiding under the radar, playing it

7:49

safe, playing it small. 10X,

7:51

what would that mean? Money, more

7:54

advertising, more branding, more friends,

7:56

more trips? You wrote one

7:58

of these things down, better. shape. Everybody

8:01

agree? More time with the kids. How many of you would

8:03

like to have more time with your kids? So

8:06

how do I get more time with my kids? This is what

8:08

I was faced with at 51 years old. How do I get

8:10

more time with the kids? How do I

8:12

get more time with my wife? How do we get to go

8:14

on the trips we want? How do I have more customers? How

8:17

do I? How about

8:19

this? How do I get rid

8:21

of these customers? I

8:23

don't even like them. Say

8:25

10X if you got customers you hate. If

8:30

I never did business with you again it wouldn't

8:32

bother me. But I got to. I

8:35

got to because some

8:38

people have money and don't have freedom. I

8:40

had some money when I was 50 and

8:43

I didn't have freedom. Let's find out how free you

8:45

are real quick. How many of you got more

8:47

than $10,000 in a bank account right now? You ain't free. You are

8:53

free. You have all that money working for

8:55

you. That money should be working. To

8:57

the degree that you have money sitting

8:59

in a bank account you are not free.

9:02

Because you are worried. Plan. Save for

9:04

a rainy day. How many have heard

9:06

that before? Your mom and

9:08

daddy taught you that. Your mom and

9:10

daddy weren't free. They were scared or

9:12

scared. Save for a

9:14

rainy? Rains every day here folks.

9:17

Every day we get a little rain. Every day

9:20

we get a little rain. A penny

9:22

saved is? It's a penny.

9:24

It's a dumbass penny. Nobody wants it. Nobody

9:26

is picking them up. One

9:29

thing we got to do today is we got to

9:31

change the way you are thinking. We

9:33

got to change some of your upbringing. I

9:35

want freedom. I want freedom and what that means

9:38

for me is I want purpose. 10X

9:40

is about finding your purpose. What

9:42

is my purpose? Yeah. 10X

9:45

is about money. 10X is about

9:47

more love. Not just

9:49

for my wife and my two kids

9:51

but from lots of people. I

9:54

love you guys. You are

9:56

my family. My original family is

9:58

getting smaller. They are dying. My

10:00

mom is dead, my dad is dead,

10:02

my older brother is dead. People

10:05

move off. I need more family.

10:07

I don't need fans. I

10:10

want family. People I can

10:12

trust. People I can depend on. People

10:14

I can move in with. People that would

10:16

feed me if I needed it. I want

10:18

my kids to have friends all over the world.

10:21

That's freedom. I want health.

10:23

Who wants good health? I'm in good. I'm

10:25

in better health at 60 than I was at 40. I'm

10:27

in better shape at 60 than I was

10:29

at 40. I want security. I

10:32

want choices. I don't know what 10X means to

10:34

you. I know what it means to me. I

10:36

want a full life. Okay?

10:39

So what is 10X? What

10:42

is 10X? What is it for you? 10X

10:46

is defined as a

10:48

concept where you would scale your

10:50

business, scale your business,

10:54

store your ideas to which

10:56

point you would create a

10:58

life, not a business, you

11:01

would create a life without limitations.

11:04

My business gives me

11:06

my life. I didn't have that for 20

11:08

years. For 20 years, my

11:11

business had me. Say

11:13

10X if you know what I'm talking about.

11:16

Your business owns you. I'm worried about

11:18

it, scared about it, concerned

11:20

about it, won't spend money

11:22

over it, worried about the next thing, worried

11:24

about the lawsuit, worried about the threats, worried

11:27

about the competition. That's not freedom. 10X,

11:29

how big, how big would my ideas, how

11:32

big would my business need to get that

11:34

I could be protected? Freedom. How

11:36

can I get some freedom? In America, we live

11:38

in a place where freedom is pitched every day.

11:42

Land of the brave. Is it land of the brave? Home

11:45

of the brave, land of the free. Okay?

11:47

Three things you have to do. It's simple, folks. You're not

11:50

going to get a 10X life without sales. Sales

11:53

is code for money, revenue,

11:57

income. Number one,

11:59

you got to get sales. you will have

12:01

to become a genius, a phenomenon

12:03

at sales. I

12:06

know some of you thinking right now, man, I ain't,

12:09

I'm a policeman. I'm

12:11

not a salesman. I'm an

12:13

engineer, not a salesperson. I'm a

12:16

stay-at-home mom, I'm not a

12:18

salesperson. We're gonna change that today.

12:21

My wife has to

12:24

be a salesperson in

12:27

order for us to 10X our business. Number

12:29

two, you will have to become a genius at

12:33

marketing so that when you leave

12:35

here, it's not an idea. It

12:37

wasn't a good event. You're

12:40

executing information, not Monday when

12:42

you leave, but how

12:44

about today? Who'd be all for executing on some

12:46

of the ideas today while you're here? Why

12:49

not? Why wait? Okay,

12:52

so let's talk sales. I'm gonna make sales,

12:55

I'm gonna make sales so simple for you today

12:58

that you're gonna leave here and say, dude, I can do that.

13:01

Nobody wants to do that. You

13:04

want people to just walk in, give you money and leave. It

13:06

ain't gonna happen. You're here

13:08

because you were sold. Say

13:11

10X if you're here. It's

13:13

because I sold you. You

13:15

didn't buy this from me, I sold this

13:18

to you. I sold you on getting on

13:20

a plane, getting a hotel,

13:22

taking the weekend off. Some

13:24

people I sold, look at the empty seat next

13:26

to you. I sold that

13:28

seat. Every seat

13:31

in this place was sold and paid

13:33

for. The person that's not

13:35

sitting next to you right now unsold themselves

13:37

after they paid me and we gonna keep

13:39

their money. Oh, I'm gonna keep the money.

13:42

It takes a lot to sell somebody on something, okay?

13:45

I hated sales. 16 years

13:47

old, had my first sales job, lost it. 17

13:49

years old, had a sales job, lost it. 18

13:51

years old, had a sales job, lost

13:53

it. Fourth job, I ain't

13:56

selling nothing to anybody ever. I

13:58

got a labor job, I was

14:00

working in a. plant. I was

14:02

using a high pressure water blasting.

14:04

It was water blasting coal out of pipes

14:07

in Lake Charles, Louisiana. Like 1,600 pounds

14:09

of pressure goes across my foot, almost

14:11

cut my foot off. I'm like, shit,

14:13

maybe I'll go try that sails. I

14:16

think I'm going back to sails. Shit.

14:19

Okay. Look,

14:21

if you hate sails, nobody teaches you

14:23

how to do it. I'm going to

14:25

show you how to do it today

14:27

where it's so easy and so simple.

14:29

No manipulation, no tricks,

14:32

no lying, no

14:34

neuro linguistics. No,

14:37

hey, you act like this. I

14:39

got to act like that. You fold your arms. I

14:41

fold my arms. How many have been taught all that

14:43

stuff? My mother reminded me

14:45

at 25 years old, she's like, you know, my dad had

14:47

been dead for 15 years. She's like, because

14:50

my uncle wanted me to get a sales job. I

14:53

was unemployed. I went to my mom.

14:55

I said, uncle Vincent wants me to, he

14:57

wants me to be a salesman. I just

14:59

finished college. I ain't going to college just

15:01

to be a salesman. And my uncle said,

15:04

you didn't go to college to be

15:06

unemployed. That's where you're at right now. And

15:08

my mom reminded me that my dad, she's

15:10

like, you know, your dad was a great

15:12

salesperson. How many of you known a good

15:15

salesperson before? Remember that image of a good

15:17

salesperson. Remember that today, the

15:19

image of somebody that you're like, that

15:21

guy's a good salesperson guarantee he was honest

15:24

guarantee he didn't manipulate you guarantee

15:26

you he did not use trickery.

15:29

Promise you he had great work ethic,

15:31

whoever you're thinking about right now, tremendous

15:33

work ethic, followed up on you probably

15:35

didn't even persist or push too hard.

15:38

Straight up person. When my

15:40

mom told me that I didn't know that she's

15:42

like, your father told me before

15:44

he died, tell those boys, I have a

15:46

twin brother, tell those boys he knew he

15:49

was going to die. Tell those boys to

15:51

learn how to sell. They can go anywhere

15:53

in the world. I

15:56

didn't know that. Tell us 25 first time

15:58

anybody ever told me something positive about sales.

16:01

Wait, wait, I can go anywhere in the world? He

16:04

was a good salesman, then I'm gonna

16:06

become a good sales person. I invested $3,000 about this

16:08

much. I borrowed three

16:12

grand from my mom. I bought a

16:14

$3,000 program when I was 25 years old and

16:17

my entire life changed. Not only would

16:19

I find out I could sell, I would

16:22

end up having a career in the very

16:24

thing that I had been resisting for 10

16:26

years, okay? So I want you to write

16:28

this down today. Is there

16:30

something in your life that you're

16:32

pushing back on so hard that

16:35

could literally be the thing? Is there

16:37

something that you're resisting so much and

16:41

if you just leaned into it, that might

16:43

be the thing for you? I

16:46

know it was for me. I went

16:48

to this event after getting this program

16:51

and the same person that did this

16:53

program, a sales program, I

16:55

watched him speak in a room of about

16:57

200 people and he said something

17:00

and I'll never forget it. He said,

17:02

man, look, everyone, everyone, everyone,

17:06

everyone, what's he gonna say?

17:08

Everyone is in sales. The

17:10

fireman, the policeman, the engineer,

17:13

the internet marketer, the

17:15

digital marketer, the plumber,

17:17

the contractor, the chiropractor,

17:19

the masseuse, the receptionist,

17:22

the assistant, the babysitter,

17:25

everyone, say it after

17:28

me, everyone is in sales. Come

17:30

on, man. Everyone is in

17:33

sales. I can't say it, I

17:35

can't say it. The actor,

17:37

the actress, the director,

17:39

the writer, the producer,

17:42

the investment banker, the

17:44

CEO, the banker. Dude,

17:47

if you're not in sales in the next recession,

17:49

you will get your head cut off. You

17:51

got an idea? You're in network marketing?

17:54

You got a great product? You got to lean

17:56

into this sales thing. Okay, now I'm gonna show

17:58

you how simple it is. It's

18:00

simple. You got to first

18:03

change your understanding of the game. You

18:06

think rejection and I

18:08

think revenue. You think disappointment and

18:10

discouragement and rejection and I'm like,

18:12

no, no, no, that's money man.

18:15

Flip. You want to flip

18:17

your understanding. You think

18:19

commission insecurity

18:22

doesn't provide dependable

18:24

income and I think customers.

18:26

I think people. I

18:29

think prospects. I think prosperity.

18:31

You got to flip the meanings. You

18:34

think pushy and I think free advertising.

18:37

People you don't sell will not tell

18:39

people about your product or your company.

18:42

People that you do not sell

18:45

will not tell others about your

18:47

product or your company. You

18:50

think it's not for you and I think

18:52

it's expansion to meet the entire world. Go

18:55

to India or China. They love salespeople there. I

18:57

walk into a room in India. They'll be. It

19:00

could be 100,000 people there. They

19:02

want to learn how to get their products and

19:05

their ideas into the marketplace. You think it's hard

19:07

work and I think it's OPM. Sales

19:10

is the ultimate other people's

19:12

money. The real estate that I

19:14

own today, I started with $3,000,

19:16

bought a house. I

19:19

got a billion dollars worth of real

19:21

estate today under our control. Started

19:23

with a loan for $75,000. All

19:26

that is other people's money. Not

19:29

the kind of other people's money you think. Other

19:31

people's money. My first business,

19:34

I sold a product. They gave me money. I

19:36

lived on a little bit of it. I had

19:38

some left over. Other people's money.

19:40

I sold that product right here for

19:43

15 bucks. I

19:45

kept three. I'd stash

19:47

it over here and once

19:49

I got enough of it, I'd buy real estate. Sales

19:53

is other people's money. My

19:56

biggest business today is my real estate.

19:58

My real estate will live on... hundreds

20:00

of years after I'm

20:02

dead. My kids, kids, kids

20:05

will be rich. I see

20:07

you guys say that's not a bad thing

20:10

right? My kids, kids, kids will be rich

20:12

because when I was 27 years old I

20:14

was selling something. Get a commission,

20:16

live on a little bit of it. If there

20:18

was anything left over I'd put it over here

20:20

until there was a stack of it. I'd

20:22

take the stack and I pushed it

20:25

into real estate. Change your mind. What

20:27

is the sales thing? What is sales?

20:29

How easy is it? Okay. How easy

20:31

is the deal? Just make a contact.

20:33

This is the simplicity of sales. Just

20:36

make a contact. Simply

20:39

make a contact. Increase your

20:41

contacts and you will increase

20:44

your sales. Say 10x if

20:46

you agree. If you

20:48

have 10 times more people to talk

20:51

to you will make

20:53

more sales period. Sales

20:55

is a contact sport.

20:58

If I hit you, you might buy. Knocking

21:01

on doors. That's

21:04

what I did for 15 years. 250 days a year. Calling

21:06

on car dealers.

21:09

How many car dealers in the house? A

21:12

couple. They're busy blowing deals right now.

21:14

Whoever makes the most contact wins the

21:16

most sales. Okay. So we're gonna play

21:18

a little game here. Who wants to play a game with me?

21:21

Say 10x if you want to play a game with me.

21:23

I'm gonna show you how easy this is. Grab your phone.

21:25

Everybody grab the phone. Your little $3,000. This was more than

21:27

my first

21:30

car. This thing cost four

21:32

grand. You think it was free. Came with

21:34

a contract. $4,000 car. All right. Grab your

21:36

phone and then what I want you to

21:38

do. Can you guys pick this up on

21:40

my phone too? I want to show them what to do. If

21:43

you agree to play the game, turn

21:46

your flashlight on. If

21:48

you agree to play the game. Oh yeah.

21:50

That looks good. Look at that man. Shit. Damn.

21:53

They never had this many people in Marlin

21:56

Stadium. Never had this many winners. Okay.

21:58

Good. I see you guys. play the game. Look at this

22:00

man, look at this. You don't even

22:02

know what game you're gonna play. Okay, now

22:05

what I'm gonna do is I'm gonna go to my

22:07

contact list. Okay, I'm gonna go to my contact list

22:09

and I'm just gonna go through here. If you see

22:12

your name in here, let me see, I'm just gonna

22:14

go through here. This is what you're gonna do too.

22:16

There you go, I'm gonna put myself on a countdown.

22:20

Count me down, count me down. Okay, you

22:22

got 15 seconds to do it right now. Pick a name.

22:24

Let me get you a countdown. When that thing hits zero,

22:26

you need a name. What do I

22:28

need a name for? You will make contact. Two,

22:32

one, zero. You got your name? Good. This

22:34

is how simple it is. Don't think, folks.

22:36

Quit thinking so much. Y'all think too much.

22:39

I'm gonna show you how to do this. Go

22:42

back to my name. Let me see. This is the same guy. Y'all

22:46

got to be really quiet when I do this. I'm gonna

22:48

make the call first and then and then I'm

22:51

gonna show you how to make this call. Only

22:56

two things can happen

22:59

right now. It's gonna

23:01

go to voicemail. That's

23:10

stupid. Hi, this is

23:12

Bill Cave with Wells Fargo Multifamily

23:14

Capital. Kind of leave your name

23:16

and phone number. I'll get back

23:18

to you right away. Thank you

23:20

and have a great day. Hang

23:23

up or press one for more options. Hey,

23:27

Bill. Grant Cardone

23:29

here. The reason

23:31

I'm calling is I'd like five minutes on

23:33

Wednesday to talk to you about something.

23:35

Call me back if I can get five minutes.

23:37

Maybe just text me. By the

23:39

way, my voicemail answers on the first ring. Who

23:43

thinks you can make that call? Okay. Who

23:45

thinks you can make that call? Say 10x. If your

23:49

flashlight is on, you agreed to

23:52

make the call. What we're gonna do right now

23:55

is we're gonna make more contacts. We're

23:57

gonna make more phone calls outbound. sales

24:01

calls, contacts, that has

24:03

ever been made in the history of

24:05

the world. Are

24:07

you ready? I'm gonna leave the

24:10

script here. Five, four,

24:13

three, two, one.

24:17

Make the call. Somebody

24:20

from here is calling me. There's

24:22

the pitch. If you can't

24:24

make the call here, throw in

24:26

the towel. You're done. Who got

24:29

an appointment? Let me see a

24:31

hand if you got an appointment. Put your flashlight in the air if

24:33

you got an appointment. But then we got to work

24:35

on your skills. I

24:38

got people calling me right now. People bombing my

24:40

phone right now. Now what I'm gonna do,

24:42

look at this, look at this guy right here. That's good. Dude,

24:44

if you guys would increase your

24:46

contacts, you will increase your revenue.

24:48

How many agree with that? Say

24:51

10X. Increase your contacts, you

24:53

will increase your revenue, period. I'm gonna

24:55

make this a little more real for

24:57

you, all right? Who in the audience,

25:00

hang on, let me tell you what I

25:02

want first. Who in the audience is

25:05

number one financially able, I'm

25:07

teaching you how to sell right now, interested

25:09

in one or more of

25:11

my products, a decision

25:14

maker in your household. Before you raise your

25:16

hand and you're willing to come on stage,

25:18

Jared help me out, Jared, help me out.

25:21

Now raise your hand if you're willing, financially

25:23

able, interested in one of more of

25:25

my products, decision maker. What

25:27

about Jared? How about

25:30

this dude right here? You need

25:32

those four things to sell

25:34

anyone anything. Able,

25:38

decision maker, interested

25:41

and willing. Only

25:44

four things you need from him. He

25:47

said he's able, he said he

25:49

can make a decision, he said he's interested

25:51

and he came up on stage. You

25:54

with me? But I still

25:56

got to make contact. The more people you have, the

25:58

more people you have. The more

26:00

you can keep this simple, the more

26:02

people you have to talk to, the

26:05

straighter I can be with the

26:07

audience. Everybody agree? I'm gonna

26:09

deliver the program. I'm

26:14

gonna give you the same program that, that gentleman, JJ,

26:16

raise your hand over there. Where's

26:19

Jared? What's he paid? What's

26:21

he paid? He's paid over a million dollars

26:23

for the same program. I'm

26:26

gonna give it to you for 59 bucks a

26:28

month. It sounds

26:30

too good to be true, honestly. Okay. Would

26:33

you do it? Yes. Contract? Always

26:35

have a contract. The

27:00

way you work, the way you act, and

27:02

the way you roll every single day. Make

27:30

sure you subscribe and comment. Love to see what you're talking about and

27:32

get ready for today's show. Son

28:00

right here sir. You can cancel it anytime

28:02

you want, 59 bucks a month.

28:04

I'm gonna show you the program I just

28:06

sold him. I'm gonna give him my entire

28:08

program that we sell to companies for hundreds

28:10

of thousands of dollars and I'm gonna do

28:12

it for 59 bucks. How

28:15

many believe that's a good deal for him? Okay?

28:19

But hey dude, congratulations. Thank you, I appreciate

28:21

it. You appreciate it? That's awesome, isn't it?

28:23

Don't go anyplace, I ain't done with you.

28:27

Because you guys are like, that's

28:29

not selling, that's giving it away. How many agree with

28:31

that? I found the place

28:34

where he wouldn't resist me. Your

28:37

company, your ideas have

28:39

to have an entry where

28:42

they can get on board. You

28:44

have to have a place where people can get on

28:47

board with you. All

28:49

great companies, the massive companies know I

28:51

have to have an entry point for

28:53

him. Just

28:56

because he closed

28:58

on $59 does not mean he

29:02

does not have more

29:04

money. Should I sell him something

29:06

else? Okay, look, check

29:08

it out. On Monday, you're

29:11

in Tampa, right? On Monday,

29:14

you're in real estate. On

29:16

Monday, I'm doing a real estate course. Master

29:19

class, two days, only

29:22

100 people. It's

29:24

15 grand, I'll

29:26

do it for 10. Could

29:29

you change your schedule to come? Hold

29:32

on a second. Hold on a second. Hold on a second. Hold

29:34

on a second. Hold on a second. Hold on

29:36

a second. Hold on a second. Caleb, where's

29:38

that other contract? Is there anybody

29:40

else that needs to be involved in the

29:42

decision making? What

29:46

do you say? Anybody else needs to be involved in

29:48

the decision making? And the decision making?

29:50

No. No, you're the decision maker? Yes. He's

29:54

a nasty part of American Express. I'm gonna

29:56

have to end up, is

29:58

there a way I can wire transfer you the money? Yes,

30:00

you can wire transfer. You guys think I should take

30:02

a wire from this dude? Does

30:05

he look wireless shit? Give

30:07

him a big hand, give him a big hand, okay? He's

30:11

too easy in me. How

30:14

many agree like, dude, that's just too easy? You

30:17

just don't make enough contacts. You

30:19

guys never get to the easy people. 59,

30:21

10 grand. Have

30:24

I ever met you before? No. I've

30:26

never met this man. Don't know his last name. Okay,

30:29

I'm gonna ask you another question. Have you ever

30:31

thought about investing in real estate with me? Yes.

30:34

So keep keeping. Yes. Just embrace

30:36

it, man. Okay, okay. He

30:39

says yes, good. Tell you what I'm gonna do for you. If

30:41

in the next 10 days after the real estate class, you

30:44

decide to invest money with me at Cardone Capital,

30:47

minimum 25 grand, I'll

30:49

give you the 10,000 back. That's

30:52

the third sale. All

30:55

right? Or do you just want to do the 25

30:57

now? I mean,

30:59

whatever you want. I just have to make a call. Whatever

31:02

I want. I

31:06

wish my wife was this easy. She is

31:08

actually. I

31:11

love her too, man. Only for me. Only for me.

31:14

Best thing that's ever happened to me is a woman. Everybody

31:16

say 10X. Two

31:20

women in my life changed my life. It was

31:22

my mama and my mama. That

31:25

mama over there. Okay, so look, I

31:28

want you to put 25,000 in my fund. Okay. And

31:31

I'll let you come to the class for free. Perfect. Good.

31:35

Let me change this. All right. You're gonna wire me

31:37

25 grand on

31:39

Monday. I'm

31:42

gonna give you the real estate class. You're

31:46

gonna do all the paperwork at Cardone Capital. Take

31:49

as much time as you need to do your research. You

31:53

know all investments come with a risk, right?

31:55

Yes. You could lose all your money. We

31:57

might make some money. We're gonna

31:59

be part of it. together okay congratulations thank you so

32:01

much give Jonathan a big hand how

32:04

many believe think there's there's other opportunities here for me

32:06

to do that with hang ones how

32:09

many believe there's other opportunities in this room how

32:12

many think there's opportunities in this room for you to

32:14

do that with look

32:17

sales is not a dirty word

32:20

okay now the first time I did it the

32:22

$59 you're like you gave

32:25

it away dude like you gave it away who in

32:27

this room be like do 59 bucks I'd do

32:32

it $59 for Cardone University

32:35

a program we sell to

32:37

customers every single day for

32:40

40 grand 60 grand

32:42

100 grand millions of dollars I

32:46

gave to him for 59 bucks you're

32:49

like yeah that's giving stuff away I'll do it

32:51

for everybody in the room by the way this

32:53

weekend okay you're in this house

32:56

you're with me today you traveled here today

32:58

you go to one of the booths on

33:01

the concourse anything with my name on it

33:03

and say I want to pay $59 for

33:05

Cardone University there's

33:08

people in this room right now they're like

33:10

dude I just paid five grand last week

33:13

I paid ten grand last week

33:15

I paid 30,000 last month and

33:18

I'm doing it for $59 for

33:20

those of you who I've sold it

33:22

to for more than that I'll

33:25

give you another one for $59 you

33:29

can cancel it anytime you want get out

33:31

of it anytime you want stop using it

33:33

anytime you want you

33:35

have to make the deal stupid you

33:39

understand and the only way

33:41

you can make the deal stupid is

33:44

you need lots of people okay you want

33:46

to write this down volume and

33:49

margin you must get

33:53

both right if

33:56

you're deficient in either one your business will

33:58

fail this is Here's the way I make

34:00

sense of this. 30,000 people, 59

34:02

bucks. Everybody

34:05

does business with me today. You leave here,

34:07

you tell the other 8 billion people on

34:09

planet earth, 7 billion people, 6 billion people,

34:11

whatever the number is. You tell

34:14

them about it and I'll get my price up. Some

34:17

of you here have 40, 50, 60, 100 people working at your company. It's

34:22

100 times 59 bucks if you

34:24

want one for everybody. If

34:27

I can reach enough people, if

34:29

I can promote and market enough to

34:31

enough people, then I can make sense

34:34

of the $59 because I know you

34:36

can. It's

34:39

got to be simple. It's got to be honest. You

34:43

should be able to be straightforward with people. I

34:45

want to sell you something. I

34:51

want an appointment with you. I

34:53

want to talk about our business. I want to

34:55

talk about the opportunity. Can you give

34:57

me 5 minutes? You've

35:00

got to get the sales thing figured out, folks.

35:03

Whether you're an engineer, a policeman,

35:05

a fireman, whatever it is you

35:08

are, you have to figure out.

35:10

You're in the military. You're

35:12

going to be in transition. You know it's

35:14

going to end. You're

35:17

a policeman and you're 45 years old

35:19

and you know it's going to end.

35:22

You're in network marketing and your company is

35:24

at the top of the food chain right

35:27

now and you know the life cycle is

35:29

going to end. You're

35:31

in an industry and you know

35:33

it's going to end. Maybe

35:36

you're at the end of a job. Maybe you're at an age where

35:38

you've got to change now. You've

35:41

got to be ready to change. To

35:44

change, you've got to change. You can't just

35:46

change when you're suffering. You've

35:49

got to change so

35:52

that you can change. You

35:55

can't beat 2X and get 10X. You

35:58

can't hold it. hold

36:00

on to money, you can't hold on to this

36:03

and think you're gonna get more of it. You

36:05

can't do this, protect

36:08

this and go forward. You

36:12

can't play defense and offense at

36:14

the same time. This is what you

36:16

should have learned. Number one, you need an audience.

36:21

No audience, no

36:23

offer. You gotta

36:25

have an audience. This

36:27

isn't a job. Quit

36:30

doing a job. This

36:33

isn't about money, it's

36:35

about freedom. Do

36:37

you show me freedom? You show me real

36:39

freedom. You show me freedom where

36:41

I can go where I want, do what I

36:43

want, stay as long as I want, with who

36:45

I want, I'll run through walls. How many of

36:47

you in the room would run through walls to

36:50

get some real freedom? I

36:52

don't wanna be rich, dude, I wanna be free. I

36:55

wanna be free. I don't wanna

36:58

work for a company and be held hostage

37:00

by the employees or

37:02

the banks or the government.

37:06

Number two, sales is

37:08

a contact sport. Whoever

37:11

makes the most contact will

37:14

make the most sales. I

37:17

don't even have to be good at sales if

37:20

I make enough contacts. I

37:23

don't have to be great at it. If

37:28

I make enough contact. Number

37:31

three, sales is

37:33

simple. Simplify it, it is

37:35

not complicated, it is not

37:38

manipulation, it is not trickery,

37:40

it is simple. Here's

37:44

my product, here's

37:46

the price. Will

37:49

you buy it from me? Everybody try that. Here's

37:51

my product, here's

37:53

my product, here's

37:56

my price, will you buy it from me? that

38:00

from me and

38:02

I need a lot of people to talk to. I

38:04

want to help you get the revenue you

38:06

want and need and deserve in your life.

38:08

We want to change your lives. We

38:11

want to change our lives. My

38:15

purpose is to help you. I

38:18

have my money fixed. My money's handled. Now

38:21

I want people in my life that are

38:23

doing well. If I

38:25

go on a trip and ask you

38:27

to come and you

38:29

can't stay or

38:31

you can't buy dinner once in a while, that'll

38:35

be a problem. Because

38:38

then my friends are hurting. Elena

38:41

and I believe that our success

38:43

is measured based on how many

38:45

people around us are doing well.

38:49

Listen to me. We want you to

38:51

do well. You are part of

38:53

our family. It would

38:55

be like seeing my brother not

38:58

do well or my sister not

39:00

do well. I want the people

39:02

I spend time with successful, flourishing,

39:04

prospering, succeeding. The more you succeed,

39:07

the more I succeed. And

39:11

the more you go out into the world and

39:13

become an example of what

39:15

10x is. And maybe next year,

39:18

maybe at the end of the year or the

39:20

quarter, the last quarter, or maybe next quarter or

39:22

maybe next week you're like, dude, this 10x thing

39:24

is real. Look through the

39:27

difficulties in life. Find

39:34

the diamond.

39:38

It's mixed up in a bunch of garbage

39:40

and trash and coal. Snoop

39:43

Dogg, example of

39:46

the American success story. Different

39:49

route. Definitely

39:51

did it different than me. I

39:54

had the car all vaped up for him. Got

39:57

out. I was like, I'm

40:01

swinging man, shit. Who

40:04

knows you? Does

40:06

anybody know you? If

40:08

you're taking notes, who knows you

40:10

is more important than who you know. I

40:14

was taught you needed to know people. But

40:17

the truth is, I need people to know me, and

40:19

then I need to know people. Do I have

40:21

your attention right now? Hey, do I have your

40:23

attention? I got to

40:25

get your attention. Do

40:28

I have your attention? Do

40:30

I have your attention? This

40:33

is something that you need to make a priority

40:35

in your life. When you're sitting

40:37

in front of someone, when you're

40:39

trying to get an audience, when

40:42

I'm doing a one-on-one with Francisco, he's my

40:44

employee, and I'm sitting down, do I have

40:46

your attention? My

40:49

kids will come up to me at night, Papa,

40:51

do I have your full attention? If

40:54

you're a parent, you need

40:57

to shift to your kid, but your kid's

40:59

job is to get the attention as well.

41:02

Would you agree? These

41:04

kids know, do I have your attention

41:06

when you're in front of a customer?

41:08

Do I have your attention? Because

41:11

dude, if they're a qualified customer, if

41:13

they're a highly able customer, I need

41:17

to move wherever I need to move is

41:20

better than me sitting where I am complaining. Move.

41:24

Figure it out without making a mess,

41:27

without causing problems, without breaking the law,

41:30

without breaking the agreement. Move. I've

41:33

moved six times in my career because

41:35

where I was, I couldn't get the attention that

41:37

I needed. So do I have your attention? Can

41:39

I get your full attention right now, your complete

41:41

attention? Could I get it from you? Could

41:44

I get your full attention right now? Money

41:47

follows attention. If you

41:49

can't get attention, you can't

41:51

get money. If you can't get attention,

41:54

you can't get money. The amount

41:57

of money you have today has nothing to do

41:59

with it. to do with the job you have.

42:02

It has something to do with how much

42:04

attention you can get. Money

42:06

follows attention. The

42:08

amount of money you have today

42:10

is equivalent to the amount of

42:13

tension, the attention that you have

42:15

gotten in your lifetime. Okay?

42:18

If your money's like this, get

42:21

more attention. Hey! I got

42:24

you attention again, didn't I? You

42:27

guys got to think different. Okay?

42:31

Steve Harvey, he's gotten a lot of attention

42:34

in his lifetime. How

42:36

much attention can you get?

42:39

Okay? Repeat after me. Money

42:41

follows attention. Okay?

42:44

If you're a car dealer, a plumber,

42:46

a contractor, a financial planner, if you're

42:48

selling your

42:50

network marketer, you're selling whatever.

42:55

I don't care what kind of attention you

42:57

get. Get attention. Okay? Super Bowl. Billions

43:00

of dollars. Entire

43:03

season. Leagues. All

43:05

based on one day, six or

43:07

seven hours of

43:10

getting attention. Okay? The World

43:12

Cup. Every

43:15

year, everybody plays for it. Everybody

43:17

gathers tremendous advertising dollars. What are

43:19

they doing? They're getting attention. Okay?

43:23

Times Square in New York. These

43:26

are the models that you should be

43:28

learning from. These

43:30

are the models. Not

43:32

your mom and your dad. Wouldn't

43:35

your mom and dad tell you about attention? Stay

43:37

under the radar. Because

43:40

they weren't paying their taxes. Don't

43:42

toot your own horn. How many of you

43:44

heard that? Raise your hand if you ever heard that? Why

43:46

have a horn if you ain't going toot it? My

43:49

momma told me all these things not to do. Don't

43:53

touch that. Don't touch that. Don't touch that.

43:56

Don't touch that. That's not yours. You're going to break

43:58

that. Don't touch that. killed

44:00

my reach. Don't

44:03

touch that, don't touch that. That's not yours. Don't

44:06

touch yourself. You don't want to get

44:08

attention. Flying under the radar.

44:11

Can't reach. Don't

44:14

talk to strangers. Let's find out

44:16

if you're a good parent. Have

44:19

you told your kids what your parents told

44:21

you? Don't talk to

44:23

strangers. Strangers

44:26

have everything you want.

44:29

Strangers have

44:31

everything that you want. Everything

44:34

you want is in the

44:36

hands of someone you don't know. It's

44:39

not in the hands of someone you do know. If

44:42

the people that you know had what

44:44

you wanted, you'd already have it. You're

44:48

already working hard. You're already hustling. Dude,

44:50

it's the people in this room that

44:54

you don't know. If

44:57

you leave here and you

44:59

don't make ten friends, ten

45:01

good friends, ten good contacts,

45:03

ten financially able people, if

45:06

you don't meet ten people while you're

45:08

here, you don't know how to take advantage of

45:10

an opportunity. The networking opportunity

45:13

in this room is worth

45:15

the price of admission. The

45:18

fact that you can

45:21

be seen. How many

45:23

of you saw me at the World Series this year? Look

45:27

how many people saw me. Let me see your hand. Have you saw me at

45:29

the World Series? Do you know

45:31

how much those seats cost? $140,000 is

45:36

what we paid last year. This year I got them for 45 grand. It

45:38

was a

45:41

steal. Two seats, $45,000. I

45:44

sat my wife right next to

45:46

me. She don't even know the

45:48

difference between a curveball and a

45:50

slider. She

45:53

doesn't know the game, but she's pretty. Okay?

45:59

I didn't buy. good seats, I

46:02

bought the two best seats you

46:04

can possibly buy. I

46:07

traded $45,000 of paper

46:14

for what I thought was nine innings of

46:17

every pitch. Turned

46:19

out to, that's right, it

46:21

turned out to be what 18 innings?

46:25

I got, I got, I got double my money on that

46:28

deal. Every

46:30

pitch. I'm not gonna go to

46:33

the game tomorrow night because I can't

46:35

be on a camera. Where

46:40

can you go and be seen? Right?

46:43

Why does Times Square get so

46:45

much money? 24 hours a day?

46:48

The city that never sleeps? One

46:51

of the most powerful cities in the world? Why?

46:53

Lights, camera, action,

46:56

people, entertainment, noise,

46:59

possibility, options, attention. All

47:02

right? How about these freaks? America's

47:06

favorite family. Everybody

47:10

wants to rag on these people.

47:12

These people are geniuses. Geniuses.

47:17

American success stories. How

47:20

much attention can we get? How

47:23

many different ways can we get attention?

47:26

Okay? Their product is attention.

47:32

Can I get eyeballs on me? Marketing.

47:36

Marketing. They're not

47:38

hiding under the radar. They're

47:43

not worried about being seen. They're worried about not

47:45

being seen. They call the paparazzi on themselves. Hey,

47:49

tonight we're gonna be at the eye of heat. Just want to give

47:51

you a heads up just in case you want to... By

47:54

the way, I'm not gonna have... My clothes are gonna fall

47:56

off of me. And

47:58

I have sex on the way over there. We got a

48:00

GoPro in the car picking it up. Now

48:02

I'm not suggesting that you sell out to

48:06

get attention. You don't have to do that. I

48:09

promise you the next president of the United States

48:12

will know how to control a TV, an

48:14

Instagram, a Facebook, a YouTube, Snapchat, and a

48:16

Twitter. These things that you don't want to

48:18

play with, the next president of the United

48:21

States of America will know how to play

48:23

the game. Male or

48:25

female, they will know how to control a TV. They

48:28

will know how to get attention. They will know how

48:30

to shake hands. They will know how to mix it

48:32

up with entertainers. They will know how to work with

48:34

people, be visible to

48:36

get attention. All kinds of

48:38

attention. Attention comes

48:40

in a lot of packages, the

48:43

good, the bad, the ugly. 10X

48:47

Growth Conference. Hey, give yourselves a big hand

48:49

for being here. Yeah,

48:54

yeah, no, no, no. Give it, get the Gibbs on

48:56

them. What is it called, a Gibbs? Get

48:58

it on them. Give these people, go

49:00

low, go low, baby, go low. Go low, go low,

49:02

go low up here. Can you go low, man? Come

49:05

on, get up there, get up there. Give it to them, give it to

49:07

them. Come on, man. Let me hear you.

49:13

Bring the camera to you, make it go to you.

49:15

Go freaky. Oh

49:18

yeah, go freaky. Keep it low, keep

49:20

it low. Keep it low, man. I

49:24

got one over here. Get these people over here, man.

49:26

Come on, put the freak on them. Get down, dude.

49:29

Get up, get up, get up. No, go down, dog,

49:31

go down. Go down, no, you guys go up. Go

49:36

to the crowd, go low, go low. Go touch

49:38

your hats with the camera. Takes

49:42

a lot of energy to keep getting attention like

49:44

that, folks. A lot of energy, man. Yeah,

49:47

yeah, blow it up. Yeah. While

49:57

you're trying to get attention, you need to know the

49:59

rules. the rules of

50:01

the game. Okay, the rules of the

50:03

game. Now,

50:07

I want you guys to look around. You see these blue seats

50:09

that are empty? I

50:11

had their attention yesterday and something

50:14

else got their attention this morning. Something

50:17

distracted them. When

50:20

you're getting attention, you need to know something

50:22

else is trying to get their attention to nature,

50:26

traffic, weather,

50:31

problems, kids, schools.

50:34

You're in competition with

50:37

everything. Rules

50:39

of attention. Okay, the rules

50:41

of attention. Number

50:44

one, get attention. Attention

50:47

is very similar to money. If you

50:49

read my book, The Millionaire Booklet, you

50:53

will see that the rules for

50:56

money and attention are identical. Number

50:58

one, you got to get it. Money.

51:01

You got to get money first. You don't have to

51:03

make money. You

51:05

shouldn't make attention either. You should get

51:07

attention, not make it. Don't

51:09

try to produce something that is

51:11

already sitting in a natural state

51:13

in the universe. Money

51:16

does not need to be made. Money

51:19

needs to be collected. So

51:22

I got to make some more money. I got to make money. I got to

51:24

make money. I got to make... No, you don't. Fact

51:26

is against the law. And

51:29

you don't need to make attention. You

51:31

need to get attention. How

51:35

you dress, how you talk, what you do,

51:38

what you're known for. And

51:43

number three, you need to multiply the attention you get.

51:47

You fly into a stadium. You

51:51

bring Snoop Dogg up. You

51:53

have Steve Harvey on the stage with you. You're

51:58

a car dealer and... and you keep calling

52:01

the customer back over and over and over

52:03

again long after they said quit calling me.

52:06

Hey man you got to quit calling me you calling me

52:08

too much. Shit I'm calling you because

52:11

I care. I'm

52:13

calling you because I had this deal. You're

52:16

the plumber. The plumber that does the plumbing job and

52:18

you picked up your 450

52:20

bucks and you're like hey I got I

52:22

got attention because their plumbing went out. I

52:25

was the first one on the list they called me because I

52:27

had a little ad. They

52:29

called me I went there got their attention collected

52:32

the money and then what'd you do? You

52:36

quit getting their attention. And

52:40

as soon as you quit getting their attention they quit giving you

52:42

money. The Cardone Zone

52:44

where every week I'll bring to you

52:46

a new celebrity, artist, athlete, some of

52:48

the top people in their fields to

52:50

give you their insights, their knowledge and

52:53

their breakthroughs. So get ready with Uncle

52:55

G. Make sure you subscribe and comment.

52:57

Love to see what you're talking about.

52:59

The Cardone Zone.